As technology continues to advance, we are adapting ways of connecting to the Internet as well as each other. It’s no different for businesses – in fact, there’s more pressure on businesses not only to have social media presence, but to connect and network online in order to get a steady flow of customers and keep everything either growing or stable. There are many factors that play into creating an Internet presence, and this essay will cover all the important basics into connecting with others for your business.
As mentioned before, it is very, very important to have social media presence. There are several means to do so, of the most popular are using things like Facebook, Twitter and Pinterest. You will want to keep these pages updated along with your website. This keeps you almost in constant contact with customers and it makes it a personable experience for them. They will only end up appreciating it more and will want to work with you more as you connect with them. This is a vital step, and if you thought just having a website was enough, think again. People are now living most of their time online.
The other aspect to having good Internet presence is to have good web design. Mentioning this may have come to a surprise aside from just “having a website” period, but if your website doesn’t look good, than anybody who is looking you up for the services that they need will pass some negative judgments about you and will continue on to someone else. Customers are always judging based on outward appearance – that’s why many professions have uniforms to create an image of authority and respect. The website is the same. There are many guidelines to design principles to consider when you are creating a website. As I list them down, keep in mind that it’s a good idea to look at other websites for ideas and inspiration as you take notes on these principles. Some of these principles include having a good color theme to your website, where you don’t overuse colors but you have a theme throughout your website. You have readable text that doesn’t make your user struggle to read through. You should have a good layout, in which your links are obvious and take the user to where they need to go, your pictures are organized, and everything else flows easily. You want to have a logo to brand your business and give a face to your work. You also want this logo to be the link back to the homepage when it comes to navigation. You will find these guidelines present in most of the good websites that you will take a look at and learn from.
Beyond the design basics, there are others things to consider to keep up with the evolving nature of technology, most obvious of which would be the use of responsive website design. If you are keeping good enough notes, you will probably notice that the look of the websites you are drawing inspiration from will look different on the mobile device in comparison to the way it looks on a traditional desktop computer or laptop computer. That is what responsive website design is. It’s the way your design adapts to the user based on the device he or she is using to look at your website. It may seem as though you are creating several websites for your one business, but most of design principles stay the same except the layout. It needs to be adaptable to the user, including the way you are using links, which can easily clutter up the smaller screens. Very often, designers will create pop up menus for smartphone users so as not to clutter up the design – you never want clutter in your website. It always needs to look neat.
Further than this is the use of content marketing, which you will see available through the use of blogs. Users today know not to listen to traditional advertisements anymore, and they more prone to research into services instead. Because of this growing distrust, we need better ways to reach out to customers, and this is through content marketing. You write blogs that are relatable to the services you provide – this way, you are already attracting people who are very interested in the subject. You then slip in some subtle links that will link to services or businesses that relate to the subject they are reading about. Positive feelings have been made in users. You hire a digital marketing agency to connect you to blogs and network with partners that you can work with, and you can link each other on your prospective websites. Having updated blogs will also ensure that your viewers will keep coming back to see the updates, much like how they do on social media websites.