Any business owner (and this includes any doctor of a private practice of which they own, operate and manage) knows that in order to reach out to new potential patrons, patients and customers, they must have an online presence. It’s the next step to creating a successful business strategy, and with that, you have to design a website, and keep marketing strategies ever flowing and updated, in order to keep these potential new patients interested in your service. Online marketing for orthodontists is no different – orthodontists just have slightly different needs than other doctors and will cater to a different audience altogether. What follows is a simple list of orthodontic marketing strategies that are pretty basic in form, but this is a good place to start. All other queries and questions and suggestions go to the expert opinion of a digital marketing agency, which will be able to handle all of the marketing needs and concerns for you, so you can focus on your practice:
1. There is the “About Us” section of the website that will be most useful for most patients that are looking for information. This section you can use for anything besides just presenting a bio for yourself. You can also use it to answer some of the most basic questions, such as what an orthodontist is, what an orthodontic assistant is, how to handle finances in your office, what types of braces you can provide for them, and other basic things. Basically, you want to give them things that they can feel comfortable in the knowledge that you are someone communicative and that won’t have to bother you with easier questions when they schedule the initial consultation. Your bio should include details on your studies and what you are an expert in the field of orthodontics.
2. Another very useful page that you must be thinking about will be the one that will detail all the services that you will be able to provide for the patients. This will certainly include the list of braces that you can offer, which is what they will be most anxious to see of course. This is why you need to provide for them the most technologically advanced options first – they have already seen the steel braces before and will not want to use them if they can avoid it. Put these last on your list. Furthermore, you will want to give them proper descriptions that are simple and easy to understand. Focusing your language too much on difficult and medical jargon is just alienating, and may make your patients even more anxious upon reading about it. When you focus your writing instead on the positive effects of the treatments, you will do so much better about putting their minds at ease about their future treatments. Think of it that you are doing them all a big favor by providing for them something to look forward to when it comes to visiting your office. Also, it’s an excellent idea to put some links on this page that takes the patients to another page that describes maintenance and care instructions for their braces after they have them applied. This page will be a reference point that they will be coming back to read about, and this will greatly improve search engine optimization for your website – but in a very subtle way and in a way that helps your patients out anyway!
3. Don’t be afraid to use visual media to enhance your website – it will actually do you so much good! Studies have proven again and again that people love visual media on websites, whether they are photos, infographics or videos. It keeps their attention going which means that they stay engaged in the website that they are visiting. What you can certainly add to your website if you don’t have a lot of different sorts of visual media going is that you can add your before and after portfolio to your website (or at least part of it). Get permission from the former patients before you embark on this road, and use your portfolio to educate your future patients about how orthodontic care can really help them. When you take a peek into other well designed orthodontic websites out there, you will see that they use a lot of photos to keep their users’ attention.
4. Don’t forget about your online presence – it needs to be maintained every once in a while. Make sure that your orthodontic web design is still looking good and that the development is still functional. Also keep tabs on your social media web pages – the updates keep people interested in your website.