When’s the last time that you used a phonebook to look for something that you needed or wanted? When’s the last time that you saw an ad inside a magazine or newspaper that convinced you to buy or inquire about the product being advertised? When’s the last time you drove by a billboard or passed a bus in your car and saw an advertisement on the side of it that made you take any action whatsoever? First of all, century-old newspapers have closed their doors or completely restructured their business model in order to stay in business over the course of the last decade. That’s because their old model depended almost solely on advertising dollars in order to pay their overhead and daily printing and production costs. When the internet came into all of our lives and it’s potential was quickly realized, especially in a marketing and advertising sense, the advertising dollars for many companies and even medical practices were directed towards it and pulled, in some cases, from newspapers and magazines completely. I mentioned medical practices; most of them were referral-based and the competition wasn’t exactly fierce a couple of decades ago but now, an orthodontist needs someone who specifically understands orthodontic websites and how to market them effectively as much as any other company.
Today, if you are an active internet user and participate on any kind of common social media outlets like Facebook or Twitter, you’ve probably seen advertisements for industries that you weren’t used to seeing ten or even five years ago. Even hospitals are vying for a piece of the pie and getting their message out to the public in every effective way they can. Like newspaper media outlets, advertising and marketing companies have had to change their business model significantly because of the possibilities the internet has presented with regard to how effectively a company’s message can be delivered and exposed to the American consumer. With something like a medical practice though, it’s not that different but like traditional advertising and marketing firms had specific industry niches that they specialized in, so do new-age internet marketing companies who focus solely on the internet in terms of creating some exposure for the companies or medical practices they represent. An orthodontist should seek assistance specifically from an orthodontist marketing company whose had success helping other practices and is able to prove that they know what they’re doing with their focused industry knowledge.
Website design for orthodontists isn’t that different from any other company who requires an effective, informational website but the devil is in the details. Nuance is something that most people understand as it pertains to the specific jobs they do and it’s not to be underestimated or overlooked. Those in the internet marketing fields are located in one of the fastest moving business sectors on the planet, so the details and nuances of this particular field are more important than they are in just about any other occupation. This knowledge combined with specific orthodontic industry experience is what any practice needs to get off the ground and/or maintain a steady flow of business to move patients in and out of their waiting rooms and orthodontic chairs. Yesterday became today as today will surely turn into tomorrow and a business who understands how quickly things are moving because they’re in the direct informational flow of functional internet traffic is going to be best suited to position the practices they represent effectively. A jack of all trades may work just fine for someone who needs some drywall patched in their house or a window replaced, but when it comes to the internet marketing world and as far as an orthodontist is concerned, they really should go with an expert.
The internet is a complicated and fascinating place, but it can be quite scary, unpredictable and confusing to someone who doesn’t know how to navigate it properly. Just think of how easy it is to get lost when you’re clicking link after link trying to find information on something that is of particular interest to you. Well, no one wants their hard-earned, valuable advertising dollars getting lost on the internet by going with a marketing agency who doesn’t know exactly how to help them become more successful. Any orthodontist who is looking to increase their online presence needs to search for a qualified suitor based on their proven ability to deliver results in their industry. Researching this matter doesn’t have to be difficult, it just requires a few keywords, a couple clicks, a phone call, an email or two and answers to a couple of specific questions and after that, it could be smooth sailing for years to come.